About Brenda Deming
I help online stores fix what’s quietly costing them sales — by focusing on what actually matters, without guesswork, pressure, or overbuilding.
Why I Focus on What Actually Matters
Most ecommerce stores aren’t broken — they’re just buried under too many ideas, tools, and opinions.
I see it constantly: store owners adding apps, rebuilding pages, chasing traffic, or “optimizing” without knowing what’s actually holding them back. The result is more work, more cost, and less clarity.
My approach is simple by design. I look for the small things that quietly block progress — the gaps between intent and action, the friction customers hit before buying, and the systems that exist but aren’t doing their job.
Sometimes that means fixing something obvious. More often, it means not building something new.
Clarity comes first. Action comes second. Growth follows.
What I’ve Learned Working Inside Ecommerce
I didn’t start out trying to “optimize” ecommerce stores.
I spent years working inside real businesses — managing websites, email systems, product pages, checkouts, and the everyday problems that don’t show up in surface-level analytics.
Over time, a pattern became clear. Most issues weren’t about traffic, tools, or platforms. They were about small disconnects — between what a business intended to do and what customers actually experienced.
That’s where I learned to slow down, look closely, and focus on fundamentals before recommending change.
It’s also why I’m cautious about adding complexity too early. The right fix is often simpler than expected — once you know where to look.
How People Usually Work With Me
Most people come to me when they know something isn’t working — but they don’t know what to fix first.
For some, that starts with a short video walkthrough where I review their setup and explain what’s actually blocking progress.
Others already have clarity and want hands-on help implementing changes.
There’s no pressure to commit to anything upfront. The goal is simply to get clear before putting in more time, money, or effort.
For some, that starts with a short video walkthrough…